|Great Efforts Put on Advocating the Guiding Role of Municipal Mainstream Media in the Publicity of the Reform in Funeral Industry|
|From:e-Government | Date Add in:2016-10-10 14:57:00 | Visited:0 [A A]|
Since the work of the reform in funeral industry got commenced, with the high attention of the Municipal Party Committee and the municipal government, municipal mainstream media in Hengyang has been in a close touch and cooperation with the burial reform office. It has also actively spread the positive energy of the burial reform in an all-round way which covered a wide range, functioned vigorously in advocating its role in directing public opinion, and has achieved good results. Especially through the two rounds of centralized publicity in the form of special columns, including the early period of commencing the reform and the Theme Dissemination Month of the Tomb-Sweeping Day, Hengyang municipal mainstream media has spread the information of funeral reform policy, social benefiting policy, civilized funeral and the way of civilized sacrifice to thousands of households,which makes the funeral reform known to the public and gets implanted in people`s minds. According to statistics, since the commencement of funeral reform, by June 6th,the reporters of Hengyang mainstream media had given nearly 130 interviews, among which the Hengyang Daily Newspaper and Evening Newspaper had published 79 pieces of news about the funeral reform, Hengyang Radio and Television Station had broadcast 12 pieces of news, Hengyang Television Station 12 pieces, the City Channel 15 pieces ,the Life Channel 21 pieces. The Radio and Television Station and other TV channels had broadcast two public service advertisements intensively for 4 months, and Hengyang News Website had released 20 pieces of news, and Hengyang Municipal Portal Site had set up special columns for the publicity of the burial reform. It is reported that such move taken by Hengyang municipal mainstream media to advocate the funeral reform, which breaks the traditional taboos, is very rare to see within Hunan Province.